VALS creates profiles of people based on their primary motivation and resources. In the VALS framework, consumers motivated by ___________ desire social or physical activity, variety, and risk.
A)ideals
B)achievement
C)self-expression
D)Survivors
E)Innovators

Question

Quizplus · Accepted Answer

In the VALS framework, consumers motivated by self-expression desire social or physical activity, variety, and risk.

VALS Creates Profiles of People Based on Their Primary Motivation