Changes in U.S.society,including __________,have led to a surge in the importance of PR in our society.
A)corporate acceptance of their social responsibility
B)increased consumerism
C)increased organizational complexity and career specialization
D)all of these
E)none of these

Question

Quizplus · Accepted Answer

All three factors listed (corporate social responsibility, increased consumerism, and increased organizational complexity and career specialization) have contributed to the growing importance of PR in our society. As corporations have recognized the value of positive public perception and engagement, they have invested in PR efforts to build their brands and communicate their values. Meanwhile, the rise of consumerism has led to greater scrutiny of corporate behavior, making PR all the more important for managing public perceptions and maintaining trust. Finally, organizations have become more complex and specialized, creating a greater need for strategic communication and relationship management across a variety of stakeholders.