Consulting organizational records,reference books,and personal contacts are most closely associated with the ______ phase of a PR campaign.
A)organization
B)evaluation
C)planning
D)information-gathering
E)communication

Question

Quizplus · Accepted Answer

Consulting organizational records, reference books, and personal contacts are part of the information-gathering phase of a PR campaign, which involves researching and analyzing information about the organization, its stakeholders, and the issues involved. This phase precedes the planning and communication phases, which involve developing strategies and tactics for addressing the issues and communicating with stakeholders. The evaluation phase comes after the communication phase and involves assessing the effectiveness of the PR campaign in achieving its objectives.

Consulting Organizational Records,reference Books,and Personal Contacts Are Most Closely Associated