Joe is familiar with a particular brand of motorcycle; however, he is not completely aware of all the features associated with this particular brand of motorcycle.What kind of buying decision would best fit this scenario?

Question

Quizplus · Accepted Answer

Joe's familiarity with the brand indicates some previous knowledge, therefore, an extensive or routine decision-making process is not necessary. However, his lack of complete knowledge of the features suggests that a limited decision-making process would be appropriate to learn more about the motorcycle before making a purchase decision.

Joe Is Familiar with a Particular Brand of Motorcycle; However