You are aware one of your competitors has been unethical telling wholesalers that your companies' computers use sub-optional parts in the manufacturing process,causing your computers to operate at a higher temperature impacting the computers' performance.You are about to visit one of your regular wholesalers and want to forestall this objection.What could you do to prepare for this objection?

Question

Quizplus · Accepted Answer

Including a strong evidence statement in your presentation and being prepared to back it up is the best option. This will help build trust with the wholesaler and demonstrate that your company is committed to using quality parts in the manufacturing process. It will also allow you to refute any unfounded claims made by your competitor. The relationship with the wholesaler may help but it is important to address the issue directly and provide evidence to support your claims. Offering a price discount may not be effective as the wholesaler may still have concerns about the quality of the product. The boomerang technique may not be appropriate in this situation as it involves turning objections into selling points, which may not be effective if the objection is based on false information.

You Are Aware One of Your Competitors Has Been Unethical