Mitch purchased a 32-inch high-definition television right after they were introduced in the marketplace and paid over $8,000 for it. He has a master's degree in business and is well-informed about electronic products. He is venturesome and is always looking for new products to try. Mitch is best described as a(n):
A) early adopter
B) early majority
C) innovator
D) diffusers
E) lead consumer

Question

Quizplus · Accepted Answer

Innovators make up the first 2.5 percent of all those who adopt the product,are well-educated,venturesome,have higher incomes,and are self-confident.

Mitch Purchased a 32-Inch High-Definition Television Right After They Were