Which promotional tools involves a purchase situation involving a personal,paid-communication between two people in an attempt to influence each other?
A) implicit communication
B) personal selling
C) mass communication
D) public relations
E) synergistic communication
Correct Answer:
Verified
Q85: The toy inside of a McDonald's Happy
Q89: _ consists of all marketing activities that
Q90: The marketing function that evaluates public attitudes,identifies
Q92: Allan went to a Web site that
Q94: Marketers use public relations to:
A) earn public
Q96: Toro offered consumers up to a 100%
Q98: A $1-off coupon for Cascadian Farm granola
Q99: Which of the following outlines a sequential
Q100: AIDA stands for:
A) Attitude-Interest-Demand-Activity
B) Attention-Interest-Desire-Action
C) Awareness-Intent-Demand-Action
D) Avoidance-Interest-Desire-Acceptance
E)
Q120: Point-of-purchase displays in grocery stores,coupons,premiums,and trial-size packages
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