Which of the following outlines a sequential four-step process for achieving promotional goals?
A) communication model
B) hierarchy of impacts
C) AIDA concept
D) Maslow's hierarchy of needs
E) Schramm's model
Correct Answer:
Verified
Q85: The toy inside of a McDonald's Happy
Q94: Marketers use public relations to:
A) earn public
Q95: Which promotional tools involves a purchase situation
Q98: A $1-off coupon for Cascadian Farm granola
Q100: AIDA stands for:
A) Attitude-Interest-Demand-Activity
B) Attention-Interest-Desire-Action
C) Awareness-Intent-Demand-Action
D) Avoidance-Interest-Desire-Acceptance
E)
Q101: The manufacturer of Robitussin cough and cold
Q107: All of the following are reasons why
Q116: When a product is in the growth
Q117: A manufacturer using the _ promotional strategy
Q120: Point-of-purchase displays in grocery stores,coupons,premiums,and trial-size packages
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