You are developing advertisements to promote a political candidate.One ad is a radio spot airing during "drive time," when listeners are stressed,distracted,and impatient.Another advertisement is a print ad to appear in national newspapers and business magazines.From this information,which of the following would you recommend?

Question

Quizplus · Accepted Answer

A radio spot airing during "drive time" is not a good opportunity to rely on the central route to persuasion as the audience may be stressed, distracted, and impatient. Therefore, it is much more effective to rely on the peripheral route to persuasion with attractive images or music to catch their attention quickly. However, a print ad in national newspapers and business magazines provides an opportunity for the audience to examine the content and think more carefully about the message. Therefore, it is recommended to rely on the central route to persuasion with well-reasoned arguments and evidence.

You Are Developing Advertisements to Promote a Political Candidate