Price is an important factor in the marketing mix for all of the following reasons except
A)it affects product image.
B)it is very flexible.
C)it directly affects revenue and profits.
D)it is the most visible element in the firm's marketing mix.
E)it requires long-term commitments with other members of the supply chain.

Question

Quizplus · Accepted Answer

The actual product is the most visible element in the firm's marketing mix,but price is flexible,affects revenue and profits,affects product image and requires long-term commitments with other members of the supply chain.

Price Is an Important Factor in the Marketing Mix for All