When a company sets a low price for a new product to discourage competition from entering the market,it is using the
A) even/odd strategy.
B) price skimming strategy.
C) psychological pricing strategy.
D) penetration pricing strategy.
E) symbolic pricing strategy.

Question

Quizplus · Accepted Answer

Penetration pricing is used most often when marketers suspect that competitors will enter the market shortly after the product has been introduced.

When a Company Sets a Low Price for a New