Price is an important factor in the marketing mix for all of the following reasons except
A) it affects product image.
B) it is very flexible.
C) it directly affects revenue and profits.
D) it is the most visible element in the firm's marketing mix.
E) the ability to set a price depends in large part to the supply and demand for a product.

Question

Quizplus · Accepted Answer

The actual product is the most visible element in the firm's marketing mix,but price is flexible,affects revenue and profits,affects product image,and the ability to set a price depends in large part on the supply and demand for a product.

Price Is an Important Factor in the Marketing Mix for All