Which of the following is the most flexible variable in the marketing mix?
A) Product
B) Production
C) Place
D) Promotion
E) Price
Correct Answer:
Verified
Q19: Magazines located next to the checkout counter
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Q21: Price is the least flexible variable in
Q22: Price skimming is charging a low price
Q23: Which of the following is not a
Q25: What identifies products and distinguishes them from
Q26: Because buyers have limited _,they must allocate
Q27: Penetration pricing is less flexible than price
Q28: Price is an important factor in the
Q29: When a company sets a low price
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