Effective promotional positioning uses promotion to
A)create and maintain an image of a product in consumers' minds.
B)create an image that appeals to multiple market segments.
C)expedite product delivery.
D)become an unnatural result of market segmentation.
E)all of the above.

Question

Quizplus · Accepted Answer

Promotional positioning uses promotion to create and maintain an image of a product in buyers' minds.

Effective Promotional Positioning Uses Promotion to