When Snapple uses viral ads on the Internet to introduce its new beverage to consumers before introducing it to supermarkets,it uses
A)a push strategy.
B)a pull strategy.
C)a publicity campaign.
D)a point-of-purchase promotion.
E)push and pull strategies.

Question

Quizplus · Accepted Answer

A pull strategy uses promotion to create consumer demand for a product so that consumers exert pressure on marketing channel members to make it available.

When Snapple Uses Viral Ads on the Internet to Introduce