What might allow Deluxe Chips to spend its marketing dollars more effectively?
A)Hiring a really low-end advertising agency
B)Making its products available to a very limited area
C)Only promoting its new products on Facebook
D)Matching products to neighborhoods and conducting micromarketing campaigns
E)Relying solely on word-of-mouth

Question

Quizplus · Accepted Answer

By analyzing customer profiles and retail store characteristics and then match the right product with the right neighborhood.Store-specific micromarketing would allow Deluxe Chips to spend its promotional dollars more efficiently.

What Might Allow Deluxe Chips to Spend Its Marketing Dollars