Question 1

___________ are electronic media that function using digital codes and include media available via computers and other digital devices,such as cell phones and smart phones.
A) The Internet
B) Digital media
C) Virtual realities
D) Digital marketing
E) Online social networking sites

Accepted Answer

Digital media are electronic media that function using digital codes and include media available via computers and other digital devices,including mobile and wireless ones like cell phones and smart phones.

Question 2

Marketers' new ability to convert all types of communications into digital media has created inefficient,expensive ways of connecting businesses and consumers and improved the flow and the usefulness of information.

Accepted Answer

Marketers now have the ability to convert all types of communications into digital media,which has created efficient,inexpensive ways of connecting businesses and consumers and improved the flow and the usefulness of information.

Question 3

The Internet has helped marketers to reach target markets that were previously inaccessible to many businesses.

Accepted Answer

The Internet has created tremendous opportunities for businesses to forge relationships with consumers and business customers and even reach previously inaccessible markets at home and around the world.

Question 4

The phenomenal growth of digital media has provided new ways of conducting business.

Accepted Answer

The phenomenal growth of digital media has provided new ways of conducting business.Firms can use real-time exchanges to stimulate interactive communication,forge closer relationships,and learn more accurately about consumer and supplier needs.

Question 5

Internet markets are highly different from traditional markets.

Accepted Answer

Internet markets are more similar to traditional markets than they are different.Thus,successful e-business strategies,like traditional business strategies,focus on creating products that customers need or want,not merely developing a brand name or reducing the costs associated with online transactions.

Question 6

Define the terms "digital media" and "digital marketing." Describe their increasing value in strategic planning.

Accepted Answer

The answer of Define the terms "digital media" and "digital...

Question 7

All of the following firms are examples of businesses that could not exist without digital media except
A) Best Buy.
B) YouTube.
C) Second Life.
D) Amazon.
E) Hulu.

Accepted Answer

YouTube,Second Life,Amazon,and Hulu are all examples of businesses that would not exist without digital media.Although Best Buy's operations have been enhanced by digital media,the firm functioned as a conventional brick-and-mortar retailer before the advent of online sales and marketing.

Question 8

Why is investment trading less expensive online?
A) It is required by law.
B) Because electronic stocks are worth less when traded online.
C) Because investors can buy and sell investments themselves without hiring a trader.
D) Because there are good sales online.
E) It is a less popular option,so therefore prices are lower.

Accepted Answer

Trading is more inexpensive online because investors can buy and sell their own stocks,bonds,and mutual funds,without hiring someone to do it for them.

Question 9

E-business has had much more impact in certain industries where the cost of business and customer transactions has been very high.

Accepted Answer

E-business has had greater impact in certain industries where the cost of business and customer transactions has been very high.

Question 10

The Internet often impedes business transactions,making them slower and less efficient.

Accepted Answer

The Internet facilitates business transactions,allowing companies to network with manufacturers,wholesalers,retailers,suppliers,and outsource firms to serve customers more quickly and efficiently.

Question 11

In the future,most significant competitiveness gains will come from improvements in _____.
A) equipment
B) transaction speed
C) economic growth
D) productivity
E) cost

Accepted Answer

In the future,most significant gains will come from productivity improvements within businesses.

Question 12

Which of the following is an industry that may not experience large decreases in the cost of communication gained from the digital communications?
A) Entertainment
B) Health care
C) A roadside fruit seller
D) Education
E) Software development

Accepted Answer

Because the Internet lowers the cost of communication,it can contribute significantly to any industry or activity that depends on the flow of digital information such as entertainment,health care,government services,education,and computer services like software development.

Question 13

________ are the channel that most observers think will dominate digital communication in the future.
A) Cell phones
B) Blogs
C) Virtual worlds
D) Photo sharing sites
E) Social networking sites

Accepted Answer

Social networking continues to advance as the channel most observers believe will dominate digital communication in the near future.

Question 14

_________ uses all digital media,including the Internet and mobile and interactive channels,to develop communication and exchanges with customers.
A) Marketing mix
B) E-business
C) Business
D) Digital marketing
E) Social networking

Accepted Answer

Digital marketing uses all digital media,including the Internet and mobile and interactive channels,to develop communication and exchanges with customers.

Question 15

Technology and the Internet have dramatically changed the business environment.

Accepted Answer

Marketers now have the ability to convert all types of communications into digital media,which has created efficient,inexpensive ways of connecting businesses and consumers and improved the flow and the usefulness of information.

Question 16

People spend more time on e-mail than they do on social networking sites.

Accepted Answer

People now spend more time on social networking sites than they do e-mailing.

Question 17

How have technological advances in the Internet and information technology changed the environment for business?

Accepted Answer

The answer of How have technological advances in the Internet...

Question 18

Google is challenging established companies in all but one of the following industries:
A) mobile phones.
B) book publishing.
C) newspapers.
D) grocery stores.
E) advertising.

Accepted Answer

With its fast,easy-to-use search engine,Google became the number-one search engine;it is now challenging established companies in many industries including advertising,newspapers,mobile phones,and book publishing.

Question 19

Conducting _____ means carrying out the goals of business through the use of the Internet.
A) marketing
B) e-business
C) digital marketing
D) business
E) digital media

Accepted Answer

Conducting e-business means carrying out the goals of business through the use of the Internet.

Question 20

Which of the following industries is not cited in your text as one that has been significantly affected by the Internet?
A) Entertainment
B) Health care
C) Government services
D) Small-scale farming
E) Software development

Accepted Answer

Because the Internet lowers the cost of communication,it can contribute significantly to any industry or activity that depends on the flow of digital information such as entertainment,health care,government services,education,and computer services like software development.

Quiz 13: Digital Marketing and Social Networking

___________ are electronic media that function using digital codes and include media available via computers and other digital devices,such as cell phones and smart phones.

Marketers' new ability to convert all types of communications into digital media has created inefficient,expensive ways of connecting businesses and consumers and improved the flow and the usefulness of information.

The Internet has helped marketers to reach target markets that were previously inaccessible to many businesses.

The phenomenal growth of digital media has provided new ways of conducting business.

Internet markets are highly different from traditional markets.

Define the terms "digital media" and "digital marketing." Describe their increasing value in strategic planning.

All of the following firms are examples of businesses that could not exist without digital media except

Why is investment trading less expensive online?

E-business has had much more impact in certain industries where the cost of business and customer transactions has been very high.

The Internet often impedes business transactions,making them slower and less efficient.

In the future,most significant competitiveness gains will come from improvements in _____.

Which of the following is an industry that may not experience large decreases in the cost of communication gained from the digital communications?

________ are the channel that most observers think will dominate digital communication in the future.

_________ uses all digital media,including the Internet and mobile and interactive channels,to develop communication and exchanges with customers.

Technology and the Internet have dramatically changed the business environment.

People spend more time on e-mail than they do on social networking sites.

How have technological advances in the Internet and information technology changed the environment for business?

Google is challenging established companies in all but one of the following industries:

Conducting _____ means carrying out the goals of business through the use of the Internet.

Which of the following industries is not cited in your text as one that has been significantly affected by the Internet?