Based on the criteria for effective IMC objectives,which of the following would be considered the best?
A) Increase the number of multi-game ticket packages sold by 100 by the beginning of the season.
B) Increase the number of full-season ticket holders by 50.
C) Increase brand awareness in our target market by October 1.
D) Increase the number of sponsorships significantly within the next 90 days.
Correct Answer:
Verified
Q41: A key element in an IMC program
Q42: Multiple research studies on the motivation for
Q43: The first step in the hierarchy of
Q44: The second step in the hierarchy of
Q45: Criteria for a good IMC objective include
Q47: Behavioral objectives designed to impact revenue directly
Q48: With a push marketing strategy,the two primary
Q49: The fourth step in the hierarchy of
Q50: The sixth step in the hierarchy of
Q51: Which term refers to objectives that connect
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