A key element in an IMC program that is used to execute a push strategy is

Question

Quizplus · Accepted Answer

Personal selling is the best choice to execute a push strategy as it involves direct communication and persuasion with potential customers. In a push strategy, the focus is on getting the product in front of the customer and personal selling can be particularly effective in achieving this goal. While advertising, public relations, and direct marketing can also be part of a push strategy, they are not as effective in creating direct connections with customers that are needed for a push strategy.

A Key Element in an IMC Program That Is Used