A(n)________ strategy is based on the ability of brand communications to appeal to the end user to respond positively to the brand.

Question

Quizplus · Accepted Answer

A pull strategy focuses on attracting and engaging the end user with the brand through advertising, promotions, and other marketing communications, with the aim of creating demand and pulling the customer towards the product or service. This approach is based on the assumption that a satisfied and engaged customer is more likely to remain loyal to the brand and recommend it to others, resulting in increased sales and revenue. Push strategies, on the other hand, aim to push the product or service towards the customer through aggressive sales and distribution tactics, such as trade shows, personal selling, or direct marketing.

A(n)________ Strategy Is Based on the Ability of Brand Communications