A(n)________ strategy relies heavily on persuasion to convince channel members to take action.

Question

Quizplus · Accepted Answer

Push strategies focus on pushing products through the distribution channel and rely heavily on persuasion to convince channel members to take action. This is usually achieved through personal selling, promotions, and incentives. Pull strategies, on the other hand, focus on building demand through advertising and consumer promotions, and rely less on persuasion to move products through the channel. Digital and experiential strategies are types of marketing strategies that can be used in conjunction with push or pull strategies.

A(n)________ Strategy Relies Heavily on Persuasion to Convince Channel Members