Which term refers to objectives that connect brand communications to customer responses that can be directly or indirectly measured?

Question

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Behavioral objectives refer to specific goals and outcomes related to customer behavior or response, which can be measured through various metrics such as sales, website traffic, or social media engagement. Communication objectives refer to the desired messaging and reach of brand communications, but may not necessarily have a direct tie to measurable customer responses. Tactical objectives refer to specific actions and tactics that support the overall marketing or communication strategy, but may not have a direct tie to measurable customer responses. Visionary objectives refer to broader, long-term goals related to the overall vision or mission of the brand, but may not have a direct tie to specific customer responses.

Which Term Refers to Objectives That Connect Brand Communications to Customer