In terms of using the levels of a product to create customer value,the ________ level is involved in the delivery of the product.
A)intangible product
B)augmented product
C)actual product
D)core product

Question

Quizplus · Accepted Answer

The actual product level is involved in the delivery of the physical product or service, including its features, design, quality, packaging, and branding. The other levels - core product, augmented product, and intangible product - are related to the benefits, added value, and emotional appeal that the product provides to the customer.

In Terms of Using the Levels of a Product to Create