The goal of managing the ________ is to understand why consumers make a sports consumption decision and to develop insights into the outcomes customers wish to attain from buying and consuming sports.
A)intangible product
B)augmented product
C)actual product
D)core product

Question

Quizplus · Accepted Answer

The core product refers to the main benefit or solution a customer gets from purchasing and using a product. In the case of sports, it refers to the experience or outcome that a consumer wishes to achieve through consuming or participating in sports. Managing the core product requires understanding consumer behavior and preferences and developing insights to improve the value proposition of sports offerings.

The Goal of Managing the ________ Is to Understand Why