What is the least likely motivation for relationship marketing in sports?
A)The cost is lower than the single transaction marketing approach.
B)It costs more to acquire new customers than to retain current customers.
C)Consumers develop emotional connections with teams and athletes.
D)Customers are primarily driven by explicit financial promises.

Question

Quizplus · Accepted Answer

Relationship marketing aims to develop long-term relationships with customers, which is based on trust and mutual understanding. Explicit financial promises are not typically the primary motivator for customers in relationship marketing. Instead, customers are motivated by factors such as emotional connection, personalized service, and the feeling of being valued. Therefore, D is the least likely motivation for relationship marketing in sports.

What Is the Least Likely Motivation for Relationship Marketing in Sports