Brand leveraging
A)involves developing a promise that will create customer relationships
B)is strategies devised to capitalize on aspects of a brand to develop product offerings that add value for customers and drive business growth
C)entails decisions such as selecting a brand name and designing marks associated with the brand,such as a logo and colors
D)is made up of associations that a marketer aspires to project or communicate to its target market

Question

Quizplus · Accepted Answer

Brand leveraging involves using the existing brand equity or recognition to create new products or services that will appeal to consumers and increase business growth. It is a strategy to capitalize on the existing brand to add more value to customers. Option A refers to brand promise, Option C refers to brand identity, and Option D refers to brand image.

Brand Leveraging