Once market segments have been identified,the primary challenge for a sports property is to
A)identify differences among the segments and determine how to use those insights to tailor marketing activities
B)create radio advertisements that appeal to each market segment
C)list the characteristics of each market segment that allow for easy identification at games/events with database technology
D)create a default segmentation strategy for each segment

Question

Quizplus · Accepted Answer

The primary challenge for a sports property after identifying market segments is to determine how they differ from each other and how to use that information to tailor marketing efforts. This requires understanding the unique characteristics and preferences of each segment and designing marketing activities that will resonate with them. Creating radio advertisements or using database technology may be part of the overall strategy, but they are not the primary challenge. A default segmentation strategy may also be ineffective as it may not address the unique needs of each segment.

Once Market Segments Have Been Identified,the Primary Challenge for a Sports