Sociodemographic characteristics are used to describe market segments for the following reasons except
A)they are easy to understand
B)they are relatively easy to measure
C)they provide accurate descriptions of a sports property's target markets
D)most of the information can be obtained from secondary data

Question

Quizplus · Accepted Answer

Sociodemographic characteristics may provide a general understanding of a sports property's target markets, but they may not always accurately describe the specific preferences or behaviors of individuals within those markets. Therefore, while they are easy to understand and measure, they may not provide accurate enough descriptions for effective marketing strategies. Additionally, while much of this information can be obtained from secondary data, it may not always be up-to-date or completely accurate.

Sociodemographic Characteristics Are Used to Describe Market Segments for the Following