Jasmine has been hired as the marketing director for a professional hockey team responsible for business customers.Which of the following will Jasmine most likely experience as she works in B2B marketing?
A)More than one individual will be involved in the buying process.
B)Most contacts will come from mass media advertising campaigns.
C)Purchases will be based mostly on emotional and social needs.
D)Purchasing decisions will be made soon after initial contact.

Question

Quizplus · Accepted Answer

B2B marketing involves selling to other businesses and organizations, which usually have complex buying processes involving multiple decision-makers. Therefore, it is likely that Jasmine will experience multiple individuals involved in the buying process. Option B is not valid because B2B marketing does not heavily rely on mass media advertising campaigns. Option C is not valid because B2B purchasing decisions are made based on logical and financial considerations, rather than emotional and social needs. Option D is not valid because B2B buying processes can take longer due to the involvement of multiple decision-makers and the need for thorough evaluations.

Jasmine Has Been Hired as the Marketing Director for a Professional