The ideal promotional approach for B2B markets is
A)advertising
B)Internet marketing
C)sales promotions
D)personal selling

Question

Quizplus · Accepted Answer

Personal selling is the most effective promotional approach for B2B markets because these markets usually involve high value products, a longer sales cycle, and a smaller target audience. Personal selling allows for direct communication and personal relationships with potential customers, which can lead to a better understanding of their needs and preferences.

The Ideal Promotional Approach for B2B Markets Is