Which term refers to a specific platform that can be used to deliver a message to an audience?
A)media vehicle
B)targeted reach
C)touchpoint
D)medium

Question

Quizplus · Accepted Answer

Media vehicle refers to a specific platform or channel that can be used to deliver a message to an audience, such as television, radio, or social media. Option B (targeted reach) refers to the number of people who are specifically reached with a message, option C (touchpoint) refers to any point of contact between a brand and a customer, and option D (medium) is a broader term that can refer to any communication channel or tool used to deliver a message.

Which Term Refers to a Specific Platform That Can Be