Of the traditional mass media,the sharpest decline in advertising expenditures in the future is anticipated to be for
A)television
B)radio
C)newspapers
D)magazines

Question

Quizplus · Accepted Answer

The decline in advertising expenditures for newspapers is anticipated to be the sharpest because of the rise of digital media and online news sources. Many people no longer read physical newspapers, and instead, prefer to access news articles and content through online sources and social media platforms. This shift in consumer behavior has led to a decrease in circulation and readership for newspapers, making them a less effective advertising medium. As a result, advertisers are expected to decrease their spending on newspaper advertising in the future.

Of the Traditional Mass Media,the Sharpest Decline in Advertising Expenditures