Brian is the marketing manager for a professional football team.He offered all season ticket holders the opportunity to meet the coaches and star players during a special autograph session two hours before the session went public.This is an example of applying segmentation to
A)ticket sales
B)experiential events
C)sponsorships
D)media content

Question

Quizplus · Accepted Answer

This is an example of applying segmentation to experiential events because it involves creating a unique experience (a special autograph session) that is targeted at a specific group (season ticket holders), enhancing their engagement and loyalty.

Brian Is the Marketing Manager for a Professional Football Team