Jordan usually attends one or two basketball games a year.He received a phone call from the Minnesota Timberwolves offering him a 35% discount if he purchased a season ticket or a 20% discount on a 20-game package.This is an example of the Timberwolves using a segmentation approach of
A)appealing to heavy users
B)appealing to light users
C)expanding the geographic footprint
D)appealing to the motivations of buyers

Question

Quizplus · Accepted Answer

The Timberwolves are targeting Jordan, who attends only a few games a year, with discounts to encourage him to purchase more tickets. This strategy is aimed at increasing engagement from light users by making it more financially appealing for them to attend more games.

Jordan Usually Attends One or Two Basketball Games a Year