Alex is marketing sponsorships that begin at $20 million for a 4-year period.Because of the cost he wants to target firms with at least 10,000 employees.This type of B2B segmentation is based on
A)industry or category membership
B)organizational size
C)sponsorship type
D)geographic location

Question

Quizplus · Accepted Answer

The segmentation is based on organizational size, specifically firms with at least 10,000 employees. This is not based on industry or category membership, sponsorship type, or geographic location.

Alex Is Marketing Sponsorships That Begin at $20 Million for a 4-Year