When Aaron analyzed the zip codes of individuals who had purchased tickets for the last three games,he noticed a high percentage from 5 different zip codes.Based on this information,he developed a mailer to send to these individuals offering them a special discount on licensed merchandise.This is a segmentation approach of
A) targeting highly involved fans
B) targeting new demographic segments
C) targeting new geographic segments
D) targeting new channel segments
Correct Answer:
Verified
Q80: With an ABC analysis of segmenting business
Q81: Explain how communication touchpoints have changed from
Q82: The leader in regional sports networks (RSNs)is
A)ESPN
B)NBC
C)YES
D)Fox
Q83: When sales of licensed merchandise declined,Christina decided
Q84: It is estimated approximately _ million people
Q86: Discuss the types of questions that should
Q87: Brian is planning a special marketing campaign
Q88: Identify the components of Maslow's hierarchy of
Q89: Tim is the marketing manager for a
Q90: Ben is responsible for locating sponsors for
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents