When sales of licensed merchandise declined,Christina decided to expand the market by advertising the merchandise in nearby cities This is a segmentation approach of
A)targeting highly involved fans
B)targeting new demographic segments
C)targeting new geographic segments
D)targeting new channel segments

Question

Quizplus · Accepted Answer

The decision to advertise the merchandise in nearby cities indicates a segmentation approach of targeting new geographic segments. The company is expanding its market beyond its current location to nearby cities in order to increase sales. This is an example of geographic segmentation which involves targeting customers based on their geographical location.

When Sales of Licensed Merchandise Declined,Christina Decided to Expand the Market