Frequently used sources of secondary data to sports marketers include the following except
A)CRM systems
B)focus groups of fans
C)U)S.Census
D)social media buzz

Question

Quizplus · Accepted Answer

Focus groups of fans are not considered secondary data sources as they involve primary data collection through direct interaction with the target audience. The other options listed are all valid sources of secondary data commonly used by sports marketers. CRM systems can provide valuable data on customer behavior and preferences, while the U.S. Census provides demographic and economic information that can inform marketing strategies. Social media buzz can be monitored and analyzed to gain insights into consumer sentiment and trends.

Frequently Used Sources of Secondary Data to Sports Marketers Include