The service quality factor of ________ refers to the inability of the sports experience to be observed with the physical senses prior to purchase or consumption.

Question

Quizplus · Accepted Answer

The service quality factor of "intangibility" refers to the inability of the sports experience to be observed with the physical senses prior to purchase or consumption. This means that the customer cannot touch, smell, taste, or see the sports experience before buying it, making it an intangible aspect of the service.

The Service Quality Factor of ________ Refers to the Inability