Managing the intangibility of sponsorship can be accomplished by

Question

Quizplus · Accepted Answer

Focusing on activation elements allow the sponsor to create tangible experiences and interactions with the audience, giving them a more concrete and memorable association with the brand. Announcing the sponsor's name during TV broadcasts and using signage are helpful, but they are not enough to effectively manage the intangibility of the sponsorship. Investing in rights fees is necessary to secure the sponsorship, but it does not directly address the challenge of intangibility.

Managing the Intangibility of Sponsorship Can Be Accomplished by