As Mariah watches the cook prepare her food at the open air concession at the sports stadium,she has confidence that it will be good and prepared just like she likes it.This is an example of the service quality factor of

Question

Quizplus · Accepted Answer

Assurance in service quality refers to the knowledge and courtesy of employees and their ability to inspire trust and confidence. Mariah's confidence in the cook's ability to prepare her food just the way she likes it is an example of assurance, as it reflects her trust in the cook's expertise and ability to deliver the desired service outcome.

As Mariah Watches the Cook Prepare Her Food at the Open