The measurement of social media should go beyond counting the number of people reached;it must include an assessment of the content of the online communications.

Question

Quizplus · Accepted Answer

The statement is true. Simply counting the number of people reached on social media is not enough to fully understand the impact of online communications. Evaluation of the content is necessary to measure the effectiveness and relevance of the messages conveyed.

The Measurement of Social Media Should Go Beyond Counting the Number