In most cases,marketers' greatest challenge in measuring the effectiveness of marketing is the availability of information that isolates the incremental impact of a particular marketing tactic.

Question

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This statement is true. Marketers often struggle to measure the effectiveness of specific marketing tactics because it can be difficult to isolate the impact of one specific tactic from all of the other factors that may be influencing consumer behavior.

In Most Cases,marketers' Greatest Challenge in Measuring the Effectiveness of Marketing