Because of the importance of managing a brand's identity and image,it is important that marketing activities are evaluated to determine their effectiveness at brand building.

Question

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Evaluating marketing activities allows for the identification of which strategies are successfully contributing to building and maintaining a brand's identity and image, and which should be adjusted or abandoned. This helps ensure that all marketing efforts are effectively promoting and reinforcing the desired brand attributes.

Because of the Importance of Managing a Brand's Identity and Image,it