When a sponsor is the only company within its product category associated with a sponsored property,it is
A) team exclusivity
B) branded target reach
C) category exclusivity
D) brand exclusivity
Correct Answer:
Verified
Q43: Tactics commonly used by ambush marketers include
Q44: Sponsorship should provide sponsors with the following
Q45: Marketing opportunities for sponsors from sponsorship include
Q46: The first step in sponsorship management is
Q47: Broad category exclusivity adds value for a
A)brand
Q49: Cameron is in the process of selecting
Q50: A local fitness center is one of
Q51: Which term refers to a strategy to
Q52: The second step in sponsorship management is
Q53: Broad category exclusivity adds value for a
A)sports
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