A local fitness center is one of the sponsors of the hockey team.Olivia has designed a TV ad that promotes both the hockey team and the fitness center by showing some of the hockey players using the center.This is an example of
A) branding campaigns
B) interactive marketing
C) on-site marketing
D) cross-marketing
Correct Answer:
Verified
Q45: Marketing opportunities for sponsors from sponsorship include
Q46: The first step in sponsorship management is
Q47: Broad category exclusivity adds value for a
A)brand
Q48: When a sponsor is the only company
Q49: Cameron is in the process of selecting
Q51: Which term refers to a strategy to
Q52: The second step in sponsorship management is
Q53: Broad category exclusivity adds value for a
A)sports
Q54: In terms of marketing opportunities,branding campaigns are
Q55: As part of the sponsorship with the
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