One of the strongest triggers for a brand ending a sponsorship is dissatisfaction with the results.In most cases,however,dissatisfaction is not the real problem.Instead,it is

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Often, brands enter into sponsorships with unclear expectations of what the relationship will entail and what specific outcomes they hope to achieve. When these expectations are not met, it can lead to dissatisfaction with the results and the perception that the sponsorship has failed. Clarifying expectations and setting measurable objectives from the onset can help to avoid this problem.

One of the Strongest Triggers for a Brand Ending a Sponsorship