The fourth step in sponsorship management is to
A) measure effectiveness
B) establish a budget
C) develop an activation plan
D) select the sports property
Correct Answer:
Verified
Q75: In order for the sponsor objective of
Q76: The media term impressions refers to the
Q77: The process for a business and sports
Q78: Direct product trial through sponsorship occurs when
Q79: Sponsorship objectives include the following except
A)creating brand
Q81: The comparison of activation dollars spent to
Q82: All of the following are reasons that
Q83: Financial measures for sponsorship include the following
Q84: The primary methods of measuring the success
Q85: One of the strongest triggers for a
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