The media term impressions refers to the total number of
A) brand mentions during sports broadcast
B) exposures of an audience to a brand message
C) exposures of a brand's targeted audience to a brand message
D) locations within a sports property where a sponsoring brand's name is visible
Correct Answer:
Verified
Q71: When the objective of sponsorship is to
Q72: Of the criteria used in selecting a
Q73: The sponsorship objective of _ is different
Q74: A sponsorship proposal will contain the following
Q75: In order for the sponsor objective of
Q77: The process for a business and sports
Q78: Direct product trial through sponsorship occurs when
Q79: Sponsorship objectives include the following except
A)creating brand
Q80: The fourth step in sponsorship management is
Q81: The comparison of activation dollars spent to
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