The comparison of activation dollars spent to rights fees is called the

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The comparison of activation dollars spent to rights fees is called the leverage ratio. This ratio helps to determine if the amount spent on sponsorship activation is proportionate to the amount spent on acquiring the rights to the event or property. A high leverage ratio indicates that the sponsor is investing heavily in activation, which can lead to a higher return on investment.

The Comparison of Activation Dollars Spent to Rights Fees Is